Gareth Trufitt

Many companies fail at their social media campaigns and here are ten reasons why yours probably will too:

1. You’ll get bored
2. You’ll start to spam
3. You don’t understand it
4. You use it as a megaphone
5. You don’t listen
6. You don’t know who’s role it is in the company
7. You don’t provide value
8. All you talk about is me me me
9. You think you’re too good for the little people
10. You don’t tie in all your social networks into one another

Popularity: 18% [?]